65% of Aussies use social media and of these users, 45% access their social media platforms at least once a day.* But have you ever thought about how or why you use social media (in particularly Facebook, Instagram, Twitter and YouTube) and the satisfaction you get out of using them?
Well, a good friend of mine has questioned this, and as part of her thesis for her Marketing Honors course, she has compiled a short survey on the Uses and Gratification of Social Media and is seeking participation from as many people as possible.
You are probably thinking ‘ugh, survey’, but stay with me – you can win prizes for participating! Up for grabs are some Coles/Myer vouchers and Hoyts movie tickets, so you help may be rewarded.** And if you don’t win a prize, hey, at least got to have a think about how and why you personally use social media!
Thanks in advance for your help – I wish you could all win the prizes.
♥ ♥ ♥
*Statistics from the Yellow™ Social Media Report.
**Questions will not request any identifiable information and you are free to withdraw at any time. You will need to provide your name and email address at the end of the survey to go into the prize draw.